Color

#78634f

#78634f
hex#78634f
rgbrgb(120, 99, 79)
hslhsl(29, 21%, 39%)
oklchoklch(0.515 0.041 65.3)
Closest name: Bear Hug (#796359)Relative luminance 0.1348

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4f6478

#784f4f · #78784f

#4f7863 · #634f78

Split-complementary

Open in tool →

#4f7878 · #4f4f78

#4f784f · #4f6478 · #784f78

Contrast

#78634f as textRatioAAAA largeAAAFix
Aaon white
5.68:1passpassfail
  • AAA: use #665442 as the text (7.21:1)
Aaon black
3.7:1failpassfail
  • AA: use #8b725b as the text (4.66:1)
  • AAA: use #aa937d as the text (7.18:1)
  • AA: or shift the background to #e6e6e6 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #78634f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#78634f reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #78634f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #78634f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/78634f-c4b49c-62cbcb-2d2c1f-f1e9e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md