Color

#78602b

#78602b
hex#78602b
rgbrgb(120, 96, 43)
hslhsl(41, 47%, 32%)
oklchoklch(0.502 0.077 84.9)
Closest name: Autumn Gold (#7d623c)Relative luminance 0.1253

Colors that go with #78602b

Charcoal, Royal Blue and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2b4478

#78392b · #6a782b

#2b7860 · #602b78

Split-complementary

Open in tool →

#2b6a78 · #392b78

#2b7839 · #2b4478 · #782b6a

Contrast

#78602b as textRatioAAAA largeAAAFix
Aaon white
5.99:1passpassfail
  • AAA: use #695426 as the text (7.25:1)
Aaon black
3.51:1failpassfail
  • AA: use #8e7233 as the text (4.6:1)
  • AAA: use #b89242 as the text (7.23:1)
  • AA: or shift the background to #e0e0e0 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #78602b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#78602b reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #78602b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #78602b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/78602b-c4bc9c-62b6cb-2c2d1f-f1ebe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md