Color
#78173a
#78173argb(120, 23, 58)hsl(338, 68%, 28%)oklch(0.383 0.133 4.8)Colors that go with #78173a
Teal, Crimson and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #78173a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Crimson #dc143c
shippedCrimson is paired with #78173a in 4 real palettes, including Lenovo's brand system and M&M's's brand system, as the supporting colour.
Taupe #483c32
shippedTaupe is paired with #78173a in 6 real palettes, including Bookshop and Cider, as that palette's text colour.
Denim #1560bd
shippedDesigners have shipped Denim with #78173a: 3 real palettes, including Hinge's brand system and Heinz's brand system, as the accent.
Sea Green #2e8b57
split-complementSea Green is a split-complement of #78173a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Rust #b7410e
analogousshippedRust is #78173a's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Champagne #f7e7ce
shippedTwo real palettes: Bramble and Darkroom put Champagne beside #78173a, as the text colour against it.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #78173a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #78173a
Tints & shades
Harmonies
Contrast
| #78173a as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 10.59:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.98:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #78173a as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#78173a reads as warm, vivid, dark. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #78173a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/78173a-c49ca6-62cb72-2d201f-f1e9f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md