Clean Beauty
Open in tool →Sage and clay on unbleached white — the nothing-to-hide palette for ingredient-led skincare.
Color
#778f66
#778f66
hex
#778f66rgb
rgb(119, 143, 102)hsl
hsl(95, 17%, 48%)oklch
oklch(0.62 0.066 132.7)Closest name: Bullfrog (#8a966a)Relative luminance 0.2453
Colors that go with #778f66
Charcoal, Medium Purple and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #778f66: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Medium Purple #9370db
complementaryshippedMedium Purple sits directly opposite #778f66 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blush Pink #e8b4b8
shipped4 real palettes, including Rain Garden and Estate put Blush Pink beside #778f66, as the accent.
Champagne #f7e7ce
shipped5 real palettes, including Forest Floor and Woodsmoke put Champagne beside #778f66, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #778f66: 7 real palettes, including Clean Beauty and Wellness, as the accent.
Crimson #dc143c
shippedCrimson is paired with #778f66 in 6 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #778f66 in 5 real palettes, including Clay & Linen and Oatmeal, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #778f66: 8 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour.
Real palettes that use #778f66
Tints & shades
Harmonies
Contrast
| #778f66 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.56:1 | fail | pass | fail | |
Aaon black | 5.91:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #778f66 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
mcpConnect your agent — build around #778f66
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #778f66 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/778f66-aabea2-5d4edf-1f2d20-f0f1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md