Clean Beauty
Open in tool →Sage and clay on unbleached white — the nothing-to-hide palette for ingredient-led skincare.
Color
#778c73
#778c73
hex
#778c73rgb
rgb(119, 140, 115)hsl
hsl(110, 10%, 50%)oklch
oklch(0.616 0.044 140.6)Closest name: Aloe Vera (#678779)Relative luminance 0.2392
Colors that go with #778c73
Charcoal, Blush Pink and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #778c73: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Blush Pink #e8b4b8
shippedBlush Pink is paired with #778c73 in 5 real palettes, including Rain Garden and Graphite Mono, as the accent — a combination designers have actually shipped, not a computed rotation.
Champagne #f7e7ce
shippedChampagne is paired with #778c73 in 6 real palettes, including Forest Floor and Woodsmoke, as the text colour against it — a combination designers have actually shipped, not a computed rotation.
Copper #b87333
shippedCopper is paired with #778c73 in 6 real palettes, including Clean Beauty and Clay & Linen, as the accent — a combination designers have actually shipped, not a computed rotation.
Crimson #dc143c
shippedCrimson is paired with #778c73 in 7 real palettes, including Diner and Five Guys's brand system, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Dark Olive Green #556b2f
shippedDark Olive Green is paired with #778c73 in 5 real palettes, including Clay & Linen and Oatmeal, as the accent — a combination designers have actually shipped, not a computed rotation.
Denim #1560bd
shippedDenim is paired with #778c73 in 9 real palettes, including Peacock and Intel's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Steel Blue #4682b4
triadicshippedSteel Blue completes a triad with #778c73 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Real palettes that use #778c73
Tints & shades
Harmonies
Contrast
| #778c73 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.63:1 | fail | pass | fail | |
Aaon black | 5.78:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #778c73 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
mcpConnect your agent — build around #778c73
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #778c73 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/778c73-a3bea2-814edf-1f2d23-eef1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md