Color
#778c2c
#778c2crgb(119, 140, 44)hsl(73, 52%, 36%)oklch(0.604 0.123 120.8)Colors that go with #778c2c
Charcoal, Royal Blue and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #778c2c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Royal Blue #4169e1
split-complementshippedRoyal Blue is a split-complement of #778c2c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Copper #b87333
shippedDesigners have shipped Copper with #778c2c: 4 real palettes, including Wellness and Clean Beauty, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #778c2c in 4 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #778c2c: 6 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour.
Midnight Blue #191970
shipped4 real palettes, including Paramount+'s brand system and Telehealth put Midnight Blue beside #778c2c, as the supporting colour.
Steel Blue #4682b4
triadicshippedSteel Blue completes a triad with #778c2c — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Taupe #483c32
shippedTaupe is paired with #778c2c in 17 real palettes, including Wellness and Mushroom, as that palette's text colour.
Real palettes that use #778c2c
Tints & shades
Harmonies
Contrast
| #778c2c as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.77:1 | fail | pass | fail | |
Aaon black | 5.57:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #778c2c as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #778c2c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/778c2c-b5bea2-4e75df-242d1f-f1efe9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md