Color
#77883a
#77883argb(119, 136, 58)hsl(73, 40%, 38%)oklch(0.596 0.106 120)Colors that go with #77883a
Charcoal, Royal Blue and Medium Purple lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #77883a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Royal Blue #4169e1
split-complementshippedRoyal Blue is a split-complement of #77883a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Medium Purple #9370db
complementaryshippedMedium Purple sits directly opposite #77883a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Burlywood #deb887
shippedBurlywood is paired with #77883a in 4 real palettes, including Kiln and Converse's brand system, as the accent.
Champagne #f7e7ce
shipped4 real palettes, including Forest Floor and Bramble put Champagne beside #77883a, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #77883a: 4 real palettes, including Wellness and Clean Beauty, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #77883a in 5 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #77883a: 7 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour.
Real palettes that use #77883a
Tints & shades
Harmonies
Contrast
| #77883a as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.91:1 | fail | pass | fail | |
Aaon black | 5.37:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77883a as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #77883a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/77883a-b5bea2-4e75df-242d1f-f1efe9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md