Color

#777693

#777693
hex#777693
rgbrgb(119, 118, 147)
hslhsl(242, 12%, 52%)
oklchoklch(0.577 0.044 286.5)
Closest name: Flying Carpet (#787489)Relative luminance 0.1899

Colors that go with #777693

Charcoal, Copper and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #777693

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#929376

#768493 · #867693

#937776 · #769377

Split-complementary

Open in tool →

#938676 · #849376

#937684 · #929376 · #769386

Contrast

#777693 as textRatioAAAA largeAAAFix
Aaon white
4.38:1failpassfail
  • AA: use #747391 as the text (4.56:1)
  • AAA: use #56556d as the text (7.2:1)
  • AA: or shift the background to #0a0a0a (4.52:1)
Aaon black
4.8:1passpassfail
  • AAA: use #9695ac as the text (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #777693 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #777693
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #777693 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/777693-a29cc4-df9e4e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md