Color

#7771ef

#7771ef
hex#7771ef
rgbrgb(119, 113, 239)
hslhsl(243, 80%, 69%)
oklchoklch(0.617 0.184 281.7)
Closest name: mediumslateblue (#7b68ee)Relative luminance 0.2196

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#e9ef71

#71aaef · #b671ef

#ef7771 · #71ef77

Split-complementary

Open in tool →

#efb671 · #aaef71

#ef71aa · #e9ef71 · #71efb6

Contrast

#7771ef as textRatioAAAA largeAAAFix
Aaon white
3.89:1failpassfail
  • AA: use #6a63ee as the text (4.53:1)
  • AAA: use #3e35e9 as the text (7.26:1)
  • AA: or shift the background to #171717 (4.6:1)
Aaon black
5.39:1passpassfail
  • AAA: use #918cf2 as the text (7.24:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7771ef as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7771ef reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7771ef
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7771ef and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7771ef-a39cc4-dfa04e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md