Color

#77655a

#77655a
hex#77655a
rgbrgb(119, 101, 90)
hslhsl(23, 14%, 41%)
oklchoklch(0.521 0.029 53.3)
Closest name: Bear Hug (#796359)Relative luminance 0.1397

Colors that go with #77655a

Charcoal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5a6c77

#775a5d · #77745a

#5a7765 · #655a77

Split-complementary

Open in tool →

#5a7774 · #5a5d77

#5d775a · #5a6c77 · #745a77

Contrast

#77655a as textRatioAAAA largeAAAFix
Aaon white
5.54:1passpassfail
  • AAA: use #63544b as the text (7.24:1)
Aaon black
3.79:1failpassfail
  • AA: use #867165 as the text (4.56:1)
  • AAA: use #a59388 as the text (7.13:1)
  • AA: or shift the background to #e8e8e8 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77655a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#77655a reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #77655a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77655a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77655a-c4b09c-62cbc0-2d2b1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md