Color
#968173
#968173rgb(150, 129, 115)hsl(24, 14%, 52%)oklch(0.619 0.033 55.7)Colors that go with #968173
Charcoal, Blush Pink and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #968173: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Blush Pink #e8b4b8
shipped5 real palettes, including Cartier's brand system and Graphite Mono put Blush Pink beside #968173, as the supporting colour.
Champagne #f7e7ce
shipped6 real palettes, including Woodsmoke and Coffee Bar put Champagne beside #968173, as that palette's text colour.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #968173 in 4 real palettes, including Clay & Linen and Oatmeal, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #968173: 4 real palettes, including Dusk and Guinness's brand system, as the lead colour.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #968173: 4 real palettes, including Studio Grey and Notion's brand system, as the accent.
Goldenrod #daa520
shippedGoldenrod shows up next to #968173 in 4 real palettes, including Noir Beauty and Ledger Dark, as the lead colour.
Steel Blue #4682b4
complementarySteel Blue sits directly opposite #968173 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #968173
Tints & shades
Harmonies
Contrast
| #968173 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.69:1 | fail | pass | fail | |
Aaon black | 5.68:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968173 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#968173 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #968173 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/968173-c4b19c-62cbc2-2d2b1f-f1e9ea?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md