Color

#969273

#969273
hex#969273
rgbrgb(150, 146, 115)
hslhsl(53, 14%, 52%)
oklchoklch(0.655 0.044 101.4)
Closest name: Artichoke (#8f9779)Relative luminance 0.2828

Colors that go with #969273

Charcoal, Cornflower Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #969273

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#737796

#968173 · #899673

#739692 · #927396

Split-complementary

Open in tool →

#738996 · #817396

#739681 · #737796 · #967389

Contrast

#969273 as textRatioAAAA largeAAAFix
Aaon white
3.16:1failpassfail
  • AA: use #7a775c as the text (4.54:1)
  • AAA: use #5a5844 as the text (7.21:1)
  • AA: or shift the background to #292929 (4.61:1)
Aaon black
6.66:1passpassfail
  • AAA: use #9a9679 as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #969273 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#969273 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #969273
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #969273 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/969273-c4c49c-4ea5df-292d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md