Color
#774b73
#774b73rgb(119, 75, 115)hsl(305, 23%, 38%)oklch(0.477 0.083 330)Colors that go with #774b73
Charcoal, Sea Green and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #774b73: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Sea Green #2e8b57
complementaryshippedSea Green sits directly opposite #774b73 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped4 real palettes, including Darkroom and BrandSweets's brand system put Champagne beside #774b73, as the surface under it.
Copper #b87333
shippedDesigners have shipped Copper with #774b73: 4 real palettes, including Dusk and Bramble, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #774b73: 4 real palettes, including HP's brand system and Hinge's brand system, as the accent.
Medium Sea Green #3cb371
shippedMedium Sea Green is paired with #774b73 in 4 real palettes, including Console Light and Indigo SaaS, as the accent.
Midnight Blue #191970
shipped5 real palettes, including Lufthansa's brand system and Fintech Trust put Midnight Blue beside #774b73, as the lead colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #774b73 in 5 real palettes, including Console Light and GitHub's brand system, as the lead colour.
Real palettes that use #774b73
Tints & shades
Harmonies
Contrast
| #774b73 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.91:1 | pass | pass | fail |
|
Aaon black | 3.04:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #774b73 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#774b73 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #774b73 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/774b73-c19fba-8ccb62-2d1f26-eee9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md