Color
#77478a
#77478argb(119, 71, 138)hsl(283, 32%, 41%)oklch(0.482 0.116 315.7)Colors that go with #77478a
Sea Green, Denim and Midnight Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Sea Green #2e8b57
complementaryshippedSea Green sits directly opposite #77478a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Denim #1560bd
shippedDesigners have shipped Denim with #77478a: 5 real palettes, including Hinge's brand system and HP's brand system, as the accent.
Midnight Blue #191970
shipped4 real palettes, including Lufthansa's brand system and Marvel's brand system put Midnight Blue beside #77478a, as the lead colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #77478a in 5 real palettes, including Wayfair's brand system and Stripe's brand system, as the supporting colour.
Taupe #483c32
shippedTaupe is paired with #77478a in 6 real palettes, including Superhuman's brand system and Dusk, as the lead colour.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #77478a: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
shippedCrimson is paired with #77478a in 3 real palettes, including Wells Fargo's brand system and Lenovo's brand system, as the lead colour.
Teal #008080
split-complementTeal is a split-complement of #77478a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Real palettes that use #77478a
Tints & shades
Harmonies
Contrast
| #77478a as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.88:1 | pass | pass | fail |
|
Aaon black | 3.05:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77478a as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #77478a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/77478a-bb9fc1-b2cb62-2d1f2b-ebe9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md