Color

#773fa2

#773fa2
hex#773fa2
rgbrgb(119, 63, 162)
hslhsl(274, 44%, 44%)
oklchoklch(0.484 0.158 307.6)
Closest name: rebeccapurple (#663399)Relative luminance 0.1009

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#6aa23f

#453fa2 · #a23f9b

#a2773f · #3fa277

Split-complementary

Open in tool →

#9ba23f · #3fa245

#a2453f · #6aa23f · #3f9ba2

Contrast

#773fa2 as textRatioAAAA largeAAAFix
Aaon white
6.96:1passpassfail
  • AAA: use #743d9e as the text (7.23:1)
Aaon black
3.02:1failpassfail
  • AA: use #955dc0 as the text (4.6:1)
  • AAA: use #b086d0 as the text (7.17:1)
  • AA: or shift the background to #d1d1d1 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #773fa2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#773fa2 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #773fa2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #773fa2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/773fa2-b79cc4-c2cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md