Color
#77314c
#77314crgb(119, 49, 76)hsl(337, 42%, 33%)oklch(0.418 0.103 358.3)Colors that go with #77314c
Teal, Taupe and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #77314c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped3 real palettes, including Bramble and Darkroom put Champagne beside #77314c, as the text colour against it.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #77314c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Crimson #dc143c
shippedCrimson is paired with #77314c in 3 real palettes, including Lenovo's brand system and State Farm's brand system, as the supporting colour.
Powder Blue #b0e0e6
shippedDesigners have shipped Powder Blue with #77314c: 3 real palettes, including Nursery and Stone, as the supporting colour.
Rust #b7410e
analogousshippedRust is #77314c's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Slate Gray #708090
shipped3 real palettes, including Bookshop and Sepia Mono put Slate Gray beside #77314c, as the supporting colour.
Real palettes that use #77314c
Tints & shades
Harmonies
Contrast
| #77314c as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 9.02:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.33:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77314c as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#77314c reads as warm. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #77314c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/77314c-c49ca7-62cb70-2d201f-f1e9f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md