Color

#771d30

#771d30
hex#771d30
rgbrgb(119, 29, 48)
hslhsl(347, 61%, 29%)
oklchoklch(0.384 0.124 13.2)
Closest name: Beet Red (#7e203f)Relative luminance 0.0501

Colors that go with #771d30

Teal, Taupe and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1d7764

#771d5d · #77361d

#30771d · #1d3077

Split-complementary

Open in tool →

#1d7736 · #1d5d77

#5d771d · #1d7764 · #361d77

Contrast

#771d30 as textRatioAAAA largeAAAFix
Aaon white
10.49:1passpasspassPasses AAA — no fix needed.
Aaon black
2:1failfailfail
  • AA: use #d03e5e as the text (4.53:1)
  • AAA: use #de788e as the text (7.18:1)
  • AA: or shift the background to #ababab (4.57:1)
  • AAA: or shift the background to #d4d4d4 (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #771d30 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#771d30 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #771d30
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #771d30 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/771d30-c49ca0-62cb82-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md