Color

#94243c

#94243c
hex#94243c
rgbrgb(148, 36, 60)
hslhsl(347, 61%, 36%)
oklchoklch(0.447 0.147 13.4)
Closest name: Cranberry (#9e003a)Relative luminance 0.0788

Colors that go with #94243c

Denim, Teal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#24947c

#942474 · #944424

#3c9424 · #243c94

Split-complementary

Open in tool →

#249444 · #247494

#749424 · #24947c · #442494

Contrast

#94243c as textRatioAAAA largeAAAFix
Aaon white
8.15:1passpasspassPasses AAA — no fix needed.
Aaon black
2.58:1failfailfail
  • AA: use #d03e5e as the text (4.53:1)
  • AAA: use #de788e as the text (7.18:1)
  • AA: or shift the background to #c2c2c2 (4.58:1)
  • AAA: or shift the background to #f0f0f0 (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #94243c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#94243c reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #94243c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #94243c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/94243c-c49ca0-62cb82-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md