Color
#767d73
#767d73rgb(118, 125, 115)hsl(102, 4%, 47%)oklch(0.581 0.017 136.1)Colors that go with #767d73
Charcoal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #767d73 without the hard edge of pure #000.
Champagne #f7e7ce
shipped6 real palettes, including Forest Floor and Woodsmoke put Champagne beside #767d73, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #767d73: 6 real palettes, including Riverbed and Clay & Linen, as the accent.
Crimson #dc143c
shippedCrimson is paired with #767d73 in 7 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #767d73: 7 real palettes, including Campus and Intel's brand system, as the lead colour.
Goldenrod #daa520
shippedGoldenrod shows up next to #767d73 in 5 real palettes, including Noir Beauty and Ledger Dark, as the lead colour.
Midnight Blue #191970
shipped5 real palettes, including Paramount+'s brand system and Plaid's brand system put Midnight Blue beside #767d73, as the supporting colour.
Peru #cd853f
shipped6 real palettes, including Woodsmoke and Coffee Bar put Peru beside #767d73, as the lead colour.
Real palettes that use #767d73
Tints & shades
Harmonies
Contrast
| #767d73 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.24:1 | fail | pass | fail | |
Aaon black | 4.95:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #767d73 as the background.
Brands using this color
Fonts for this mood
#767d73 reads as neutral, minimal. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #767d73 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/767d73-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md