Color

#7673bf

#7673bf
hex#7673bf
rgbrgb(118, 115, 191)
hslhsl(242, 37%, 60%)
oklchoklch(0.591 0.115 284.1)
Closest name: Flood (#6677bb)Relative luminance 0.1987

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bcbf73

#7396bf · #9c73bf

#bf7673 · #73bf76

Split-complementary

Open in tool →

#bf9c73 · #96bf73

#bf7396 · #bcbf73 · #73bf9c

Contrast

#7673bf as textRatioAAAA largeAAAFix
Aaon white
4.22:1failpassfail
  • AA: use #6f6cbc as the text (4.62:1)
  • AAA: use #504da8 as the text (7.08:1)
  • AA: or shift the background to #0f0f0f (4.54:1)
Aaon black
4.97:1passpassfail

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7673bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7673bf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7673bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7673bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7673bf-a29cc4-df9e4e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md