Color

#766ebf

#766ebf
hex#766ebf
rgbrgb(118, 110, 191)
hslhsl(246, 39%, 59%)
oklchoklch(0.581 0.122 286.5)
Closest name: Lavish Spending (#8469bc)Relative luminance 0.1877

Colors that go with #766ebf

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b7bf6e

#6e8ebf · #9f6ebf

#bf766e · #6ebf76

Split-complementary

Open in tool →

#bf9f6e · #8ebf6e

#bf6e8e · #b7bf6e · #6ebf9f

Contrast

#766ebf as textRatioAAAA largeAAAFix
Aaon white
4.42:1failpassfail
  • AA: use #726abe as the text (4.65:1)
  • AAA: use #544baa as the text (7.09:1)
  • AA: or shift the background to #080808 (4.53:1)
Aaon black
4.75:1passpassfail
  • AAA: use #948ecd as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #766ebf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#766ebf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #766ebf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #766ebf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/766ebf-a59cc4-dfa74e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md