Color

#7664be

#7664be
hex#7664be
rgbrgb(118, 100, 190)
hslhsl(252, 41%, 57%)
oklchoklch(0.562 0.136 290.6)
Closest name: Lavish Spending (#8469bc)Relative luminance 0.1668

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#acbe64

#647fbe · #a364be

#be7664 · #64be76

Split-complementary

Open in tool →

#bea364 · #7fbe64

#be647f · #acbe64 · #64bea3

Contrast

#7664be as textRatioAAAA largeAAAFix
Aaon white
4.84:1passpassfail
  • AAA: use #5c48ad as the text (7.03:1)
Aaon black
4.34:1failpassfail
  • AA: use #7a68c0 as the text (4.57:1)
  • AAA: use #998ccf as the text (7.01:1)
  • AA: or shift the background to #f7f7f7 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7664be as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7664be reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7664be
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7664be and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7664be-a99cc4-dfb64e-281f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md