Color

#7663bf

#7663bf
hex#7663bf
rgbrgb(118, 99, 191)
hslhsl(252, 42%, 57%)
oklchoklch(0.561 0.139 290.7)
Closest name: Lavish Spending (#8469bc)Relative luminance 0.1654

Colors that go with #7663bf

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#adbf63

#637fbf · #a463bf

#bf7663 · #63bf76

Split-complementary

Open in tool →

#bfa463 · #7fbf63

#bf637f · #adbf63 · #63bfa4

Contrast

#7663bf as textRatioAAAA largeAAAFix
Aaon white
4.88:1passpassfail
  • AAA: use #5c47ae as the text (7.08:1)
Aaon black
4.31:1failpassfail
  • AA: use #7967c1 as the text (4.52:1)
  • AAA: use #9c8fd1 as the text (7.26:1)
  • AA: or shift the background to #f7f7f7 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7663bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7663bf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7663bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7663bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7663bf-a99cc4-dfb64e-281f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md