Color

#7660be

#7660be
hex#7660be
rgbrgb(118, 96, 190)
hslhsl(254, 42%, 56%)
oklchoklch(0.555 0.142 291.9)
Closest name: Lavish Spending (#8469bc)Relative luminance 0.1593

Colors that go with #7660be

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a8be60

#6079be · #a560be

#be7660 · #60be76

Split-complementary

Open in tool →

#bea560 · #79be60

#be6079 · #a8be60 · #60bea5

Contrast

#7660be as textRatioAAAA largeAAAFix
Aaon white
5.02:1passpassfail
Aaon black
4.19:1failpassfail
  • AA: use #7c67c1 as the text (4.57:1)
  • AAA: use #9e8fd1 as the text (7.3:1)
  • AA: or shift the background to #f5f5f5 (4.6:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7660be as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7660be reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7660be
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7660be and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7660be-aa9cc4-dfbb4e-291f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md