Color

#764c72

#764c72
hex#764c72
rgbrgb(118, 76, 114)
hslhsl(306, 22%, 38%)
oklchoklch(0.477 0.079 330.1)
Closest name: Magic Magenta (#7f4774)Relative luminance 0.1024

Colors that go with #764c72

Charcoal, Sea Green and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #764c72

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4c7650

#654c76 · #764c5d

#72764c · #4c7276

Split-complementary

Open in tool →

#5d764c · #4c7665

#76654c · #4c7650 · #4c5d76

Contrast

#764c72 as textRatioAAAA largeAAAFix
Aaon white
6.89:1passpassfail
  • AAA: use #734a6f as the text (7.15:1)
Aaon black
3.05:1failpassfail
  • AA: use #9c6396 as the text (4.64:1)
  • AAA: use #b389af as the text (7.11:1)
  • AA: or shift the background to #d1d1d1 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #764c72 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#764c72 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #764c72
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #764c72 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/764c72-c19fb9-8acb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md