Color

#764c71

#764c71
hex#764c71
rgbrgb(118, 76, 113)
hslhsl(307, 22%, 38%)
oklchoklch(0.477 0.078 331)
Closest name: Magic Magenta (#7f4774)Relative luminance 0.1021

Colors that go with #764c71

Charcoal, Sea Green and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #764c71

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4c7651

#664c76 · #764c5c

#71764c · #4c7176

Split-complementary

Open in tool →

#5c764c · #4c7666

#76664c · #4c7651 · #4c5c76

Contrast

#764c71 as textRatioAAAA largeAAAFix
Aaon white
6.9:1passpassfail
  • AAA: use #734a6e as the text (7.16:1)
Aaon black
3.04:1failpassfail
  • AA: use #9c6395 as the text (4.63:1)
  • AAA: use #b389ae as the text (7.11:1)
  • AA: or shift the background to #d1d1d1 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #764c71 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#764c71 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #764c71
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #764c71 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/764c71-c19fb9-89cb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md