Color

#7637be

#7637be
hex#7637be
rgbrgb(118, 55, 190)
hslhsl(268, 55%, 48%)
oklchoklch(0.493 0.199 300.5)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.103

Colors that go with #7637be

Royal Blue, Sea Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7fbe37

#373cbe · #b937be

#be7637 · #37be76

Split-complementary

Open in tool →

#beb937 · #3cbe37

#be373c · #7fbe37 · #37beb9

Contrast

#7637be as textRatioAAAA largeAAAFix
Aaon white
6.86:1passpassfail
  • AAA: use #7336ba as the text (7.08:1)
Aaon black
3.06:1failpassfail
  • AA: use #9059cf as the text (4.52:1)
  • AAA: use #ad84db as the text (7.1:1)
  • AA: or shift the background to #d4d4d4 (4.63:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7637be as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7637be reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7637be
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7637be and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7637be-b39cc4-dfdc4e-2c1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md