Color

#76233f

#76233f
hex#76233f
rgbrgb(118, 35, 63)
hslhsl(340, 54%, 30%)
oklchoklch(0.394 0.118 3.6)
Closest name: Beet Red (#7e203f)Relative luminance 0.0541

Colors that go with #76233f

Teal, Crimson and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#23765a

#762368 · #763123

#3f7623 · #233f76

Split-complementary

Open in tool →

#237631 · #236876

#687623 · #23765a · #312376

Contrast

#76233f as textRatioAAAA largeAAAFix
Aaon white
10.08:1passpasspassPasses AAA — no fix needed.
Aaon black
2.08:1failfailfail
  • AA: use #c84672 as the text (4.57:1)
  • AAA: use #d77999 as the text (7.08:1)
  • AA: or shift the background to #b0b0b0 (4.65:1)
  • AAA: or shift the background to #d9d9d9 (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #76233f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#76233f reads as warm, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #76233f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #76233f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/76233f-c49ca5-62cb75-2d211f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md