Color

#7573bf

#7573bf
hex#7573bf
rgbrgb(117, 115, 191)
hslhsl(242, 37%, 60%)
oklchoklch(0.59 0.115 283.5)
Closest name: Flood (#6677bb)Relative luminance 0.198

Colors that go with #7573bf

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bcbf73

#7396bf · #9c73bf

#bf7673 · #73bf76

Split-complementary

Open in tool →

#bf9c73 · #96bf73

#bf7396 · #bcbf73 · #73bf9c

Contrast

#7573bf as textRatioAAAA largeAAAFix
Aaon white
4.23:1failpassfail
  • AA: use #6f6cbc as the text (4.62:1)
  • AAA: use #504da8 as the text (7.08:1)
  • AA: or shift the background to #0f0f0f (4.53:1)
Aaon black
4.96:1passpassfail

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7573bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7573bf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7573bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7573bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7573bf-a29cc4-df9e4e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md