Color
#754a78
#754a78rgb(117, 74, 120)hsl(296, 24%, 38%)oklch(0.475 0.089 324.6)Colors that go with #754a78
Charcoal, Sea Green and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #754a78: softer than #000 and cool enough to feel like part of the same palette.
Sea Green #2e8b57
complementaryshippedSea Green sits directly opposite #754a78 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Denim #1560bd
shippedDesigners have shipped Denim with #754a78: 4 real palettes, including HP's brand system and Hinge's brand system, as the accent.
Midnight Blue #191970
shipped5 real palettes, including Lufthansa's brand system and Fintech Trust put Midnight Blue beside #754a78, as the lead colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #754a78 in 6 real palettes, including Stripe's brand system and Console Light, as the accent.
Rust #b7410e
shippedRust shows up next to #754a78 in 4 real palettes, including Semrush's brand system and Magazine Ochre, as the accent.
Taupe #483c32
shippedTaupe is paired with #754a78 in 11 real palettes, including Blush and Dusk, as that palette's text colour.
Teal #008080
split-complementshippedTeal is a split-complement of #754a78: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Real palettes that use #754a78
Tints & shades
Harmonies
Contrast
| #754a78 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.98:1 | pass | pass | fail |
|
Aaon black | 3.01:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #754a78 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #754a78 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/754a78-c19fbf-9ccb62-2d1f28-ede9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md