Color

#753afd

#753afd
hex#753afd
rgbrgb(117, 58, 253)
hslhsl(258, 98%, 61%)
oklchoklch(0.549 0.263 288.1)
Closest name: Poisoning Purple (#7f01fe)Relative luminance 0.139

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c3fd3a

#3a61fd · #d63afd

#fd753a · #3afd75

Split-complementary

Open in tool →

#fdd63a · #61fd3a

#fd3a61 · #c3fd3a · #3afdd6

Contrast

#753afd as textRatioAAAA largeAAAFix
Aaon white
5.56:1passpassfail
  • AAA: use #5c17fd as the text (7.01:1)
Aaon black
3.78:1failpassfail
  • AA: use #8653fd as the text (4.67:1)
  • AAA: use #a681fe as the text (7.19:1)
  • AA: or shift the background to #e8e8e8 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #753afd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#753afd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #753afd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #753afd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/753afd-ad9cc4-dfc44e-291f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md