Color

#fd753a

#fd753a
hex#fd753a
rgbrgb(253, 117, 58)
hslhsl(18, 98%, 61%)
oklchoklch(0.716 0.181 42.1)
Closest name: Arancio (#ff7013)Relative luminance 0.3391

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3ac3fd

#fd3a61 · #fdd63a

#3afd75 · #753afd

Split-complementary

Open in tool →

#3afdd6 · #3a61fd

#61fd3a · #3ac3fd · #d63afd

Contrast

#fd753a as textRatioAAAA largeAAAFix
Aaon white
2.7:1failfailfail
  • AA: use #d44102 as the text (4.61:1)
  • AAA: use #a23202 as the text (7.02:1)
  • AA: or shift the background to #333333 (4.68:1)
  • AAA: or shift the background to #0f0f0f (7.1:1)
Aaon black
7.78:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd753a as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#fd753a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd753a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd753a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd753a-c4ad9c-62cbb8-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md