Color

#747e72

#747e72
hex#747e72
rgbrgb(116, 126, 114)
hslhsl(110, 5%, 47%)
oklchoklch(0.581 0.022 140.5)
Closest name: Ecological (#677f70)Relative luminance 0.1985

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7c727e

#7a7e72 · #727e76

#72747e · #7e7274

Split-complementary

Open in tool →

#76727e · #7e727a

#727a7e · #7c727e · #7e7672

Contrast

#747e72 as textRatioAAAA largeAAAFix
Aaon white
4.23:1failpassfail
  • AA: use #6f786d as the text (4.58:1)
  • AAA: use #545b52 as the text (7.01:1)
  • AA: or shift the background to #0f0f0f (4.54:1)
Aaon black
4.97:1passpassfail
  • AAA: use #90998f as the text (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #747e72 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#747e72 reads as neutral, minimal. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #747e72
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #747e72 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/747e72-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md