Olive Grove
Open in tool →Olive and straw with a rust accent — Mediterranean and unhurried; good for food, wine and hospitality.
Color
#74672f
#74672f
hex
#74672frgb
rgb(116, 103, 47)hsl
hsl(49, 42%, 32%)oklch
oklch(0.514 0.077 96.4)Closest name: Garden Weed (#786e38)Relative luminance 0.1362
Colors that go with #74672f
Charcoal, Slate Blue and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #74672f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Slate Blue #6a5acd
complementaryshippedSlate Blue sits directly opposite #74672f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped6 real palettes, including BrandSweets's brand system and Woodsmoke put Champagne beside #74672f.
Copper #b87333
shippedDesigners have shipped Copper with #74672f: 5 real palettes, including Clay & Linen and Riverbed, as the lead colour.
Crimson #dc143c
shippedCrimson is paired with #74672f in 5 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #74672f: 4 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour.
Peru #cd853f
shipped4 real palettes, including Woodsmoke and Coffee Bar put Peru beside #74672f, as the lead colour.
Sage Green #9caf88
shippedDesigners have shipped Sage Green with #74672f: 8 real palettes, including Olive Grove and Homestead, as the supporting colour.
Real palettes that use #74672f
Tints & shades
Harmonies
Contrast
| #74672f as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.64:1 | pass | pass | fail |
|
Aaon black | 3.72:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #74672f as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#74672f reads as warm. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #74672f
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #74672f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/74672f-c4c19c-4eaedf-2a2d1f-f1ece9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md