Color
#744e72
#744e72rgb(116, 78, 114)hsl(303, 20%, 38%)oklch(0.479 0.073 328.4)Colors that go with #744e72
Charcoal, Sea Green and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #744e72: softer than #000 and cool enough to feel like part of the same palette.
Sea Green #2e8b57
complementaryshippedSea Green sits directly opposite #744e72 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped4 real palettes, including Darkroom and BrandSweets's brand system put Champagne beside #744e72, as the surface under it.
Copper #b87333
shippedDesigners have shipped Copper with #744e72: 4 real palettes, including Dusk and Bakery, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #744e72: 4 real palettes, including HP's brand system and Hinge's brand system, as the accent.
Medium Sea Green #3cb371
shippedMedium Sea Green is paired with #744e72 in 4 real palettes, including Console Light and Indigo SaaS, as the accent.
Midnight Blue #191970
shipped5 real palettes, including Lufthansa's brand system and Fintech Trust put Midnight Blue beside #744e72, as the lead colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #744e72 in 5 real palettes, including GitHub's brand system and Stripe's brand system, as the accent.
Real palettes that use #744e72
Tints & shades
Harmonies
Contrast
| #744e72 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.83:1 | pass | pass | fail |
|
Aaon black | 3.08:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #744e72 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#744e72 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #744e72 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/744e72-c19fbb-8fcb62-2d1f26-eee9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md