Color

#744e54

#744e54
hex#744e54
rgbrgb(116, 78, 84)
hslhsl(351, 20%, 38%)
oklchoklch(0.468 0.052 8.9)
Closest name: Afternoon Coffee (#6e544b)Relative luminance 0.098

Colors that go with #744e54

Charcoal, Teal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #744e54

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4e746e

#744e67 · #745b4e

#53744e · #4e5374

Split-complementary

Open in tool →

#4e745b · #4e6774

#67744e · #4e746e · #5b4e74

Contrast

#744e54 as textRatioAAAA largeAAAFix
Aaon white
7.09:1passpasspassPasses AAA — no fix needed.
Aaon black
2.96:1failfailfail
  • AA: use #9b6971 as the text (4.65:1)
  • AAA: use #b48e93 as the text (7.23:1)
  • AA: or shift the background to #cfcfcf (4.55:1)
  • AAA: or shift the background to #ffffff (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #744e54 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#744e54 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #744e54
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #744e54 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/744e54-c49c9e-62cb89-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md