Color
#744a7d
#744a7drgb(116, 74, 125)hsl(289, 26%, 39%)oklch(0.477 0.094 320.4)Colors that go with #744a7d
Charcoal, Sea Green and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #744a7d: softer than #000 and cool enough to feel like part of the same palette.
Sea Green #2e8b57
complementaryshippedSea Green sits directly opposite #744a7d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Denim #1560bd
shippedDesigners have shipped Denim with #744a7d: 4 real palettes, including HP's brand system and Hinge's brand system, as the accent.
Midnight Blue #191970
shipped6 real palettes, including Lufthansa's brand system and Fintech Trust put Midnight Blue beside #744a7d, as the lead colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #744a7d in 6 real palettes, including Stripe's brand system and GitHub's brand system, as the accent.
Taupe #483c32
shippedTaupe is paired with #744a7d in 9 real palettes, including Dusk and Blush, as that palette's text colour.
Teal #008080
split-complementshippedTeal is a split-complement of #744a7d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Champagne #f7e7ce
shipped3 real palettes, including Darkroom and BrandSweets's brand system put Champagne beside #744a7d, as the surface under it.
Real palettes that use #744a7d
Tints & shades
Harmonies
Contrast
| #744a7d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.96:1 | pass | pass | fail |
|
Aaon black | 3.02:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #744a7d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #744a7d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/744a7d-be9fc1-a8cb62-2d1f2a-ece9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md