Color

#744971

#744971
hex#744971
rgbrgb(116, 73, 113)
hslhsl(304, 23%, 37%)
oklchoklch(0.469 0.082 329.3)
Closest name: Magic Magenta (#7f4774)Relative luminance 0.0967

Colors that go with #744971

Charcoal, Sea Green and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #744971

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#49744c

#614974 · #74495b

#717449 · #497174

Split-complementary

Open in tool →

#5b7449 · #497461

#746149 · #49744c · #495b74

Contrast

#744971 as textRatioAAAA largeAAAFix
Aaon white
7.16:1passpasspassPasses AAA — no fix needed.
Aaon black
2.93:1failfailfail
  • AA: use #9d6299 as the text (4.64:1)
  • AAA: use #b488b1 as the text (7.1:1)
  • AA: or shift the background to #cfcfcf (4.59:1)
  • AAA: or shift the background to #ffffff (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #744971 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#744971 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #744971
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #744971 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/744971-c19fba-8ecb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md