Color

#7448cb

#7448cb
hex#7448cb
rgbrgb(116, 72, 203)
hslhsl(260, 56%, 54%)
oklchoklch(0.523 0.193 294.2)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1266

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a0cb48

#485ecb · #b548cb

#cb7448 · #48cb74

Split-complementary

Open in tool →

#cbb548 · #5ecb48

#cb485e · #a0cb48 · #48cbb5

Contrast

#7448cb as textRatioAAAA largeAAAFix
Aaon white
5.95:1passpassfail
  • AAA: use #6838c7 as the text (7.05:1)
Aaon black
3.53:1failpassfail
  • AA: use #8660d2 as the text (4.62:1)
  • AAA: use #a488dd as the text (7.14:1)
  • AA: or shift the background to #e0e0e0 (4.5:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7448cb as the background.

Brands using this color

Fonts for this mood

#7448cb reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7448cb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7448cb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7448cb-ae9cc4-dfc94e-2a1f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md