Color
#7440b0
#7440b0rgb(116, 64, 176)hsl(268, 47%, 47%)oklch(0.491 0.172 301.7)Colors that go with #7440b0
Sea Green, Charcoal and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Sea Green #2e8b57
split-complementshippedSea Green is a split-complement of #7440b0: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #7440b0: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
shippedCrimson is paired with #7440b0 in 5 real palettes, including Wells Fargo's brand system and Gemstone, as the lead colour.
Royal Blue #4169e1
analogousshippedRoyal Blue is #7440b0's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Taupe #483c32
shippedTaupe is paired with #7440b0 in 4 real palettes, including Superhuman's brand system and Datadog's brand system, as the lead colour.
Olive Green #808000
complementaryOlive Green sits directly opposite #7440b0 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Denim #1560bd
shippedDesigners have shipped Denim with #7440b0: 3 real palettes, including Linkedin's brand system and Slack's brand system, as the lead colour.
Midnight Blue #191970
shipped3 real palettes, including Kraken's brand system and Marvel's brand system put Midnight Blue beside #7440b0, as the lead colour.
Real palettes that use #7440b0
Tints & shades
Harmonies
Contrast
| #7440b0 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.77:1 | pass | pass | fail |
|
Aaon black | 3.1:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7440b0 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#7440b0 reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #7440b0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/7440b0-b39cc4-dfdc4e-2c1f2d-e9eaf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md