Color

#74409c

#74409c
hex#74409c
rgbrgb(116, 64, 156)
hslhsl(274, 42%, 43%)
oklchoklch(0.478 0.148 307.8)
Closest name: Grapes of Italy (#714a8b)Relative luminance 0.0978

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#689c40

#46409c · #9c4096

#9c7440 · #409c74

Split-complementary

Open in tool →

#969c40 · #409c46

#9c4640 · #689c40 · #40969c

Contrast

#74409c as textRatioAAAA largeAAAFix
Aaon white
7.1:1passpasspassPasses AAA — no fix needed.
Aaon black
2.96:1failfailfail
  • AA: use #9560be as the text (4.69:1)
  • AAA: use #b088ce as the text (7.26:1)
  • AA: or shift the background to #cfcfcf (4.56:1)
  • AAA: or shift the background to #ffffff (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #74409c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#74409c reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #74409c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #74409c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/74409c-b79cc4-c2cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md