Color

#74396f

#74396f
hex#74396f
rgbrgb(116, 57, 111)
hslhsl(305, 34%, 34%)
oklchoklch(0.441 0.111 330.5)
Closest name: Eminence (#6e3974)Relative luminance 0.0779

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#39743e

#5c3974 · #743952

#6f7439 · #396f74

Split-complementary

Open in tool →

#527439 · #39745c

#745c39 · #39743e · #395274

Contrast

#74396f as textRatioAAAA largeAAAFix
Aaon white
8.21:1passpasspassPasses AAA — no fix needed.
Aaon black
2.56:1failfailfail
  • AA: use #ab54a4 as the text (4.54:1)
  • AAA: use #c181bb as the text (7.13:1)
  • AA: or shift the background to #c2c2c2 (4.61:1)
  • AAA: or shift the background to #ededed (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #74396f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#74396f reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #74396f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #74396f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/74396f-c19fba-8ccb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md