Color

#743958

#743958
hex#743958
rgbrgb(116, 57, 88)
hslhsl(328, 34%, 34%)
oklchoklch(0.431 0.092 348.9)
Closest name: Grape (#6c3461)Relative luminance 0.0734

Colors that go with #743958

Teal, Royal Blue and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #743958

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#397455

#723974 · #74393b

#597439 · #395974

Split-complementary

Open in tool →

#3b7439 · #397472

#747239 · #397455 · #393b74

Contrast

#743958 as textRatioAAAA largeAAAFix
Aaon white
8.51:1passpasspassPasses AAA — no fix needed.
Aaon black
2.47:1failfailfail
  • AA: use #ad5885 as the text (4.51:1)
  • AAA: use #c284a5 as the text (7.14:1)
  • AA: or shift the background to #bdbdbd (4.53:1)
  • AAA: or shift the background to #ebebeb (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #743958 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#743958 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #743958
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #743958 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/743958-c19fad-64cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md