Mid-Century
Open in tool →Tangerine, teal and mustard on cream — the 1960s lounge trio, one of the few retro palettes with real hue contrast.
Color
#397472
#397472
hex
#397472rgb
rgb(57, 116, 114)hsl
hsl(178, 34%, 34%)oklch
oklch(0.519 0.062 192.5)Closest name: Green Sleeves (#39766c)Relative luminance 0.1458
Colors that go with #397472
Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #397472: softer than #000 and cool enough to feel like part of the same palette.
Amber #ffbf00
shippedAmber is paired with #397472 in 4 real palettes, including Beach Hut and Lemon Squeezy's brand system, as the supporting colour.
Blue #0000ff
shipped4 real palettes, including Warp's brand system and Kia's brand system put Blue beside #397472, as the supporting colour.
Champagne #f7e7ce
shipped5 real palettes, including Forest Floor and Darkroom put Champagne beside #397472, as that palette's text colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #397472: 5 real palettes, including Ink & Paper and Intel's brand system, as the accent.
Copper #b87333
shippedDesigners have shipped Copper with #397472: 5 real palettes, including Riverbed and Desert Road, as the accent.
Crimson #dc143c
shippedCrimson is paired with #397472 in 9 real palettes, including Gemstone and Redfin's brand system, as the accent.
Sienna #a0522d
split-complementshippedSienna is a split-complement of #397472: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Real palettes that use #397472
Tints & shades
Harmonies
Contrast
| #397472 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.36:1 | pass | pass | fail |
|
Aaon black | 3.92:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #397472 as the background.
Brands using this color
Palettes built around it
mcpConnect your agent — build around #397472
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #397472 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/397472-a2bcbe-d45999-1f282d-e9f1ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md