Color

#73b1bf

#73b1bf
hex#73b1bf
rgbrgb(115, 177, 191)
hslhsl(191, 37%, 60%)
oklchoklch(0.723 0.067 213.5)
Closest name: Blue Eye Samurai (#75aebd)Relative luminance 0.3885

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bf8173

#73bfa7 · #738bbf

#bf73b1 · #b1bf73

Split-complementary

Open in tool →

#bf738b · #bfa773

#a773bf · #bf8173 · #8bbf73

Contrast

#73b1bf as textRatioAAAA largeAAAFix
Aaon white
2.39:1failfailfail
  • AA: use #407e8c as the text (4.58:1)
  • AAA: use #305e69 as the text (7.17:1)
  • AA: or shift the background to #3d3d3d (4.54:1)
  • AAA: or shift the background to #1c1c1c (7.12:1)
Aaon black
8.77:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73b1bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#73b1bf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #73b1bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73b1bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73b1bf-a2b6be-df4e7a-1f252d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md