Color

#738bbf

#738bbf
hex#738bbf
rgbrgb(115, 139, 191)
hslhsl(221, 37%, 60%)
oklchoklch(0.639 0.083 265.1)
Closest name: Galactic Gossamer (#7f8cb8)Relative luminance 0.2587

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bfa773

#73b1bf · #8173bf

#bf738b · #8bbf73

Split-complementary

Open in tool →

#bf8173 · #b1bf73

#bf73b1 · #bfa773 · #73bf81

Contrast

#738bbf as textRatioAAAA largeAAAFix
Aaon white
3.4:1failpassfail
  • AA: use #5774b2 as the text (4.62:1)
  • AAA: use #40588c as the text (7.02:1)
  • AA: or shift the background to #242424 (4.56:1)
Aaon black
6.17:1passpassfail
  • AAA: use #8197c5 as the text (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #738bbf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#738bbf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #738bbf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #738bbf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/738bbf-9ca4c4-df6b4e-211f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md