Color

#7396ba

#7396ba
hex#7396ba
rgbrgb(115, 150, 186)
hslhsl(210, 34%, 59%)
oklchoklch(0.661 0.067 249.6)
Closest name: Galactic Gossamer (#7f8cb8)Relative luminance 0.29

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ba9673

#73baba · #7373ba

#ba7396 · #96ba73

Split-complementary

Open in tool →

#ba7373 · #baba73

#ba73ba · #ba9673 · #73ba73

Contrast

#7396ba as textRatioAAAA largeAAAFix
Aaon white
3.09:1failpassfail
  • AA: use #4f78a1 as the text (4.63:1)
  • AAA: use #3b5978 as the text (7.28:1)
  • AA: or shift the background to #2b2b2b (4.59:1)
Aaon black
6.8:1passpassfail
  • AAA: use #7699bc as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7396ba as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #7396ba
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7396ba and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7396ba-9cabc4-df514e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md