Color

#73809c

#73809c
hex#73809c
rgbrgb(115, 128, 156)
hslhsl(221, 17%, 53%)
oklchoklch(0.599 0.046 265.5)
Closest name: Bay View (#6a819e)Relative luminance 0.2148

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9c8f73

#73949c · #7a739c

#9c7380 · #809c73

Split-complementary

Open in tool →

#9c7a73 · #949c73

#9c7394 · #9c8f73 · #739c7a

Contrast

#73809c as textRatioAAAA largeAAAFix
Aaon white
3.96:1failpassfail
  • AA: use #687592 as the text (4.62:1)
  • AAA: use #4e586e as the text (7.13:1)
  • AA: or shift the background to #171717 (4.52:1)
Aaon black
5.3:1passpassfail
  • AAA: use #8e98af as the text (7.26:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73809c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #73809c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73809c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73809c-9ca4c4-df6b4e-211f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md