Color

#9c7380

#9c7380
hex#9c7380
rgbrgb(156, 115, 128)
hslhsl(341, 17%, 53%)
oklchoklch(0.6 0.054 358.1)
Closest name: Amorous (#967d96)Relative luminance 0.2089

Colors that go with #9c7380

Charcoal, Blush Pink and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #9c7380

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#739c8f

#9c7394 · #9c7a73

#809c73 · #73809c

Split-complementary

Open in tool →

#739c7a · #73949c

#949c73 · #739c8f · #7a739c

Contrast

#9c7380 as textRatioAAAA largeAAAFix
Aaon white
4.06:1failpassfail
  • AA: use #956a78 as the text (4.55:1)
  • AAA: use #6e4e58 as the text (7.26:1)
  • AA: or shift the background to #141414 (4.54:1)
Aaon black
5.18:1passpassfail
  • AAA: use #af8e98 as the text (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9c7380 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#9c7380 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9c7380
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #9c7380 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9c7380-c49ca4-62cb77-2d211f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md