Color
#737d74
#737d74rgb(115, 125, 116)hsl(126, 4%, 47%)oklch(0.579 0.018 148.2)Colors that go with #737d74
Charcoal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #737d74 without the hard edge of pure #000.
Champagne #f7e7ce
shipped6 real palettes, including Forest Floor and Coffee Bar put Champagne beside #737d74, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #737d74: 6 real palettes, including Riverbed and Clay & Linen, as the accent.
Crimson #dc143c
shippedCrimson is paired with #737d74 in 8 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #737d74: 8 real palettes, including Campus and Intel's brand system, as the lead colour.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #737d74: 4 real palettes, including Studio Grey and Notion's brand system, as the accent.
Goldenrod #daa520
shippedGoldenrod shows up next to #737d74 in 5 real palettes, including Noir Beauty and Ledger Dark, as the lead colour.
Midnight Blue #191970
shipped6 real palettes, including Paramount+'s brand system and Plaid's brand system put Midnight Blue beside #737d74, as the supporting colour.
Real palettes that use #737d74
Tints & shades
Harmonies
Contrast
| #737d74 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.27:1 | fail | pass | fail | |
Aaon black | 4.91:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #737d74 as the background.
Brands using this color
Fonts for this mood
#737d74 reads as neutral, minimal. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #737d74 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/737d74-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md